THE ISAKSON INSIDER
WEEKLY WISDOM FOR THE MARKETPLACE FROM A BIBLICAL WORLDVIEW
“You can’t go back and change the beginning, but you can start where you are and change the ending.”
C.S. Lewis - Christian Author & Theologian
Week 1: Ask Why Before How –
Week 2: Storytelling - “The Workplace as Theater” – Part 1
Week 3: Storytelling “The Family as Theater” – Part 2
Week 4: Storytelling and the “Copywriter” – Part 3
“… Copywriting isn’t just writing a flowery description about a product. It’s about convincing a target audience they can’t live without having a certain product. It’s about belief in the product. It’s also about being able to express all of this in such a way that your message targets the audience most likely to buy the product you are selling.” Ann Handley – Everybody Writes (www.AnnHandley.com)
Isakson Writing Seals Your Message