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What Does a Faith-Based SEO Copywriter Do?

“Being able to communicate well in writing isn’t just nice; it’s necessity.  And it’s also the oft-overlooked foundation stone of nearly all our content marketing.

“These (rules) apply across all of your online assets – like web pages, home page, landing pages, blogs, email, marketing offers and on social media.” – Ann Handley – Everybody Writes  (www. AnnHandley.com )

A.  Market Position Discovery & Message Recommendations

B.  Strategic Content/Copywriting Built for Your Business or Organization

C.   Implementation ++

++ Special Graphic Design & Photography Services Offered for a Complete Package

D.  Content/Copywriting Projects Explained

·        Website Audits & Optimization

·        SEO

·        Blog Posts/Articles

·        E-Newsletters

·        Stand-Alone Email Content/Copy

·        Case Studies

Remember that your Copy is crucial!  Every Business/Organization (for profit or non-profit) needs copy written in one form or another to get the word out about what it is they offer to the world.

This includes crafting memorable Client experiences, and where the Content/Copywriter comes in as an integral part of any campaign. You need more than the right words. You need the right story and strategy. I’ll help you get there.

A.          MARKET POSITION DISCOVERY & RECOMMENDATION

Do any of these statements sound familiar:

“I know I have a story to tell, but the way I write it isn’t how I really want to represent my Brand.”

“I wish my Website would just write itself.”

“The last thing I have time for right now is to sit down and write Marketing Copy, let-alone good sales material.”

This is the key foundation for all that you do. On our initial, free, 30 Minute Discovery Call, we’ll discuss:

Your Organization’s Goals – We’ll Define your primary Value Messages that set you apart from other businesses/programs

Your Ideal Customer – We’ll Define your Primary Target Audience(s).

Your Current Marketing Assets (Content, People, Digital Traffic and History, etc.) – We’ll Develop a message strategy that’s on-Brand and directly offers solutions to your target audience. This involves blending your Brand promises, benefits, and market positioning (what makes your solution the best).

Schedule a Date/Time for Proposal to be completed

Schedule the 30/30 Date/Time

We’ll have a 30-minute call every 30-days to discuss your circumstances and lay out the plan of action for the next month.

This all starts with a free, 30 minute conversation – let’s talk!

What Does an SEO Copywriter Do?

A.   STRATEGIC CONTENT/COPYWRITING BUILT FOR YOUR BUSINESS/ORGANIZATION

Once we determine your message strategy, I’ll write well-researched Copy for your project and when necessary, a strong call-to-action, incorporating SEO strategies.

Here’s what I do to help you make your Vision and Strategy Goals happen as quickly as possible:

Website Audits

Website Optimization – SEO (Search Engine Optimization)

New Website Content

Case Studies

Emails

*Generate Leads

*Keep in Touch

*Make a Special Offer

*Follow-up with Buyers

*Educate & Inform

*Build Relationships

Blog Posts

Newsletters

Feature Writing

Print Public Relations

*Brochures/Business Cards

*Newspaper Promotions

*Magazine Articles

*Radio Promotions

*Fundraising Literature

*Speeches/Presentations

Let’s work together to accomplish your goals!

“. . . it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well.” – Ann Handley – Bestselling Author: Everybody Writes - www.AnnHandley.com

B.          IMPLEMENTATION

Every project is unique. There are never any two campaigns that are exactly the same. So I work with you personally to go over details and structure to meet your Business – and budget – goals.

C.       SPECIAL GRAPHIC DESIGN & PHOTOGRAPHY SERVICES OFFERED FOR A COMPLETE PACKAGE

In our fast-paced digital world, a website gets only one chance to engage and captivate its’ audience, so having a website designed by a professional will make you stand out from others in your industry. 

Unlike most Content Writers, I offer the collaborative skills of Professional Graphic Design Services and Photography Services to ensure that the specialized Branding process and Website is effective, organized, and beautifully created.

I’ll stay involved to make sure the new copy works as intended within your project design. This will ensure success with your project.

GET STARTED TODAY!

I’d love to get started on your project!  I also offer flexible package options to help!  Contact me and I’ll put together a Custom Proposal just for you!

A.          Content/Copywriting Projects Explained:

I specialize in the following kinds of copywriting projects.  A strategic combination of these plans will provide the best “bang-for-your-buck” Marketing Package to reach your Business/Organization goals.


WEBSITE AUDITS & OPTIMIZATION

Website Pages

Your Site Visitors are task oriented.  When someone visits the Home page of any website, they want to be able to find what they are looking for in 5 seconds or less, or they start to lose interest. You need your Visitors to say, “Yes! This is exactly what I was looking for!”

If you’re an existing Business or Organization, you already have printed copy, web copy, social media copy, etc. Is your existing copy as good as it can be?

If you are a small Organization you may have written the content yourself. If you are a larger Business/Organization you may have paid someone to write the content for you. 

All it may need is someone to take a look at it to see if it can be updated or to make it shine brighter (though there are some sites that need a complete overhaul!). 

I’ll create content for your Visitors that will help them find the product you want them to find, the service you have that will best suit their needs, or the information that you have for them to show that you are the expert they are looking for. (link – Contact)

SEO (SEARCH ENGINE OPTIMIZATION)

Done right, effective Search Engine Optimization (SEO) helps your website rank higher in Search Engines (such as, but not limited to, Google), which improves your chances of having your site found by your audience.

Today, Search Engines consider hundreds of factors in deciding which web page to display for a search.  In the current search marketing landscape, the best web pages usually win.

For your Business’ site to successfully “rank” in our increasingly-mobile search environment, research shows that hiring a Certified SEO Content/Copywriter is an extremely wise investment. (link – Contact)

BLOG POSTS/ARTICLES

Blogging is one of the most powerful and versatile digital marketing tools at your disposal.  You can think of your blog as a home for content of every type, including text, graphics, audio, and video.  Functionally, though, a blog is just a tool that helps you manage certain pages of your website.

The power of a well-executed business blog lies in its capability to generate awareness for your company, brands, customer-facing employees, products and services.  When done right, the business blog becomes a critical part of your marketing mix.  If done improperly, however, a business blog can become a frustrating, time-consuming chore that gives you zero return for your effort.

A Blog or Article is just people talking to people without any pressure. I can focus on this while you focus on your Business needs. These people are your potential Clients/Customers. (Link – Contact Me)

E-NEWSLETTERS

With an E-Newsletter series (a specific form of autoresponder email) you will keep in direct contact with your existing and potential patrons and customers. They will be kept in the loop with up-to-date tips, knowledge, benefits, and answers to questions about your charity, product, or service.

Whether the E-Newsletters are written once a week, bimonthly, or monthly, you will always have them interested and ready to take action. This is the perfect way to build relationships with all of your E-Newsletter subscribers. (Link – Contact)

STAND-ALONE E-MAIL CONTENT/COPY

These short, single serve emails are designed to engage the reader and share more information about a product, service, fundraiser or event. People usually welcome emails from organization or companies they know and trust. Marketing emails every month generate and follow up on leads, build relationships, acquire funding, sell products, services and programs.

The Direct Marketing Association claims that for every $1 spent you can expect to bring in $38 to $40 in return. So reach out and grow your sales with special promotions, invitations and more with targeted email messages! (Link – Contact)

CASE STUDIES

Today’s Case Studies are known by several names: ‘Customer Story’, ‘Success Story’, and so on. No matter what they are called, they are a highly respected source of testimony for any product or service. In short, they are an extended testimonial.

Writing your success story will help everyone see how far you’ve come and how that success can help your clients, customers, investors, supporters and even your employees.  Everyone should be able to read about how wonderful your organization is and why it’s so awesome. 

A Case Study can be your own permanent marketing campaign that you can hang on your office wall, run in the local or national newspapers, have published in a like-minded magazine, and be on its very own page on your website!

There’s no end to how you can use this document to build an even greater success story.  A well written Success Story will show everyone what you have accomplished! (Link – Contact)

Now that you have seen a list of the copywriting projects that I specialize in, let’s get started with one, or several, for a complete package!