Why is SEO Content Writing Important for Christians?

Today’s Christian Copywriter/Marketer in a Digital World

As a Business writer, I’m always walking the line between challenging people to think critically and respecting their individual experiences.

The objective for my writing has always been to inspire and motivate people.

 Why Do I Need a Christian SEO Copywriter?

“Our writing can make us look smart or it can make us look stupid.  It can make us seem fun, or warm, or competent, or trustworthy.  But it can also make us seem humdrum or flat-out boring.”  (AnnHandley - Everybody Writes - www.AnnHandley.com)

My ‘modus operandi’?  I give Businesses the confidence of Clients by using engaging storytelling and a strong content foundation.

The Christian market has a message that wants to impact culture with Truth and Faith.  That is why there is a need for Christian Copywriting/Marketing Content that comes from a Biblical perspective.  Not a political or good vibes or good energy perspective.

It is one of the largest communities out there whose purchasing power is tied to their beliefs. 

Problems & Benefits

Whether a Business sells directly or indirectly to them, Christians represent a significant percentage of the overall population. Understanding them (as with any potential Client) is essential.

In the Christian industry, a specialized SEO Digital Content Marketer – particularly one with a conservative worldview and/or Biblical perspective – is desperately needed within the Christian Community.

Just as-in Secular Society, today’s Christian needs and wants to be strategically connected to the advanced technology Marketing arena. 

I can help you reach your Business/Ministry goals while remaining true to your values!

 I have the Mission “to create content that connects cutting edge skills and a solid moral compass to today’s Faith-Based Business Professional.”

STORY WRITING – The catalyst for my life-long love-affair of penning passion into the written word.

“Content Marketing – especially with Stories - propels sales without the need for brash, outdated advertising or hype.
   “In the early days of the Web, people would get bombarded with pop-up ads, banner ads, flashing animation ads, spam emails, hype-filled sales letters, and more.
   “This has made web visitors tired of being “sold to”, so their guard is always up.
   “As a result, marketers are now doing the opposite.  Instead of leading with a “sell, sell, sell” mentality, it’s now all about building trust. Content marketing does this perfectly.” Rebecca Matter – President - American Writers & Artists Assoc. (AWAI)

IN THE MARKETPLACE

For more than 20 years I’ve been helping people find answers, solve problems, and get inspired by updating their Business Marketing and highlighting their stories.  

Extensive Business experience in the Mortgage Banking/Real Estate Industries

Professionally I’ve spent my career as a Loan Officer in the Mortgage Banking and Real Estate Industry, often using written content to compel business results. 

As a Content Marketing Consultant, I focus on helping Businesses define their content marketing strategy to propel lead generation and customer loyalty.

With years of in-office writing experience, I have the experience to combine detailed research with a gift for capturing the genuine spirit within each Client’s story.  My skills and training can help you reach your online and hard copy Content Marketing goals.

·       Dozens of Newspaper articles

·       More-than Fifty Magazine articles

·       Hundreds of Newsletters

·       Innumerable ‘Hard-Copy’ Marketing materials

My Fiction and Storytelling writing experience began early in life, but it soon became apparent that my creative writing and speaking skills could be easily adapted to focus on the Corporate Business arena with Marketing, Copywriting and Speaking at Personnel Training Workshops and Storytelling Consulting Seminars.

For more than eighteen years as a Mortgage Loan Officer, I incorporated expertly-trained writing skills and techniques with experienced and executive-level Content Marketing applications in B-to-C environments that have included:

·       Prudential Home Mortgage Corp. – Minneapolis, MN

·       Rothschild Financial Corporation – St. Paul, MN

·       D&N Bank – Marquette, MI

·       Sunbelt National Mortgage Corp. – Kansas City, MO

·       First Choice Mortgage – Detroit Lakes, MN

I am professionally trained with work experience in Digital Marketing, including SEO, Web User Experience, Email Marketing, Customer Engagement, and Content Marketing.

·       Past President of local Toastmasters Organization for 4 years

·       Graduate of the SEO Copywriting Certification Program from AWAI (American Writers & Artists Inc.) – the only industry-endorsed training program teach SEO Copywriting best practices

·       COS (Circle of Success) Member of AWAI (American Writers & Artists Inc.)

·       Member of the Professional Writer’s Alliance

·       Past Member of the Mortgage Bankers Assoc.

·       Member of Minnesota Christian Writers Association

·       Member of Jerry Jenkins’ Christian Writers Guild

·       Member of Lurn Academy (Digital Marketing)

·       Extensive Speaking experience at Professional Coaching Seminars, Workshops, and Classes

Merging Solid Business Practices and a Faith-Based Worldview into Today’s Digital Market 

Professionally, my faith gives me a deep understanding of the Christian Community and their needs, desires, and viewpoints that must be considered when writing content for their demographic.

More importantly, I love to make SEO writing accessible to Businesses, and to make it FUN!

Drawing on years of application and intensive study in the science and methods of personal development with Biblical values, I speak to Businesses, Organizations and Associations, where I train others to better-understand their customers (and themselves) through true-life storytelling.

 Work with Me!

Do you have an in-house team that needs training? Are you interested in working together?  Let’s get in touch today! 

I am currently accepting SEO Content Writing Assignments and Consulting Clients, Public Speaking Engagements, and In-House Workshop/Training opportunities.

ABOUT ME

The tenets of my faith play a large role in both my personal and professional life. 

When my family relocated back to Minnesota (where Hubby & I grew up), my professional and family goals changed to focus on Writing and Marketing, though I continued to speak at various Associations and Church Groups.

Soon I realized that I would reach a greater audience and have a more profound impact on Individuals by professionally coaching through workshops and classes, using the same techniques I used in my corporate career.

It has been a fun – and interesting – ride!

I live on a lake in Northwest Minnesota (there are a LOT of lakes around here!) with my husband (kinda spoiled) and my Cavalier Spaniel/Poodle (Cavapoo) puppy named Bentley (very spoiled – at least according to Hubby!).

As A Minnesota Native, I LOVE -

o   Writing Mystery Fiction books and stories with a Minnesota theme

o   Spending time with my (rather large) family

o   All things ‘Lakey’ (fishing – including ice fishing, swimming, boating (I call it ‘toodling’), skiing etc.)

o   Playing board games & cards with family & friends

o   Plain coffee with a sugar substitute

o   Lefse (a kinda flat Norwegian potato pancake smeared in (real) butter, sprinkled with (real) sugar & rolled into a mouthful of yummyness )

o   I start (and end) many sentences with “Uff-Dah!” & sometimes “Yah, sure!”

o   Oh, and ALL-things SALTY!  

Also, like many of my fellow-Minnesota Writers, I have an intense love of storytelling.

This helps YOU, because you need more than the right words. You need the right story and strategy.

Together we’ll get you there!

Ann Handley, in her phenomenal book Everybody Writes, reminds us, “Give your audience the gift of your true story, told well.  Empathy and humanity and inspiration are key here. Creating credible, trustworthy content steeped in some time-honored rules of solid journalism.  Because publishing content and talking directly to your customers is, at its heart, a privilege.”  Ann Handley – Everybody Writes (www.AnnHandley.com)